New Logo and Identity for the 2018 Brand New Conference

Armin Vit on Brand New:

This year’s identity is based on a cliché but we liked where that cliché took us so we went with it: New York is a “Concrete Jungle”, ergo we are going to use concrete. This wasn’t conceived as a metaphor but as the literal, core ingredient through which we would standardize all the materials.

I don’t think I’ve seen something like this before. They literally glued slabs of concrete as the cover of the programs. I can’t even imagine the work involved in making these, but the execution is masterful.

By Timmmmy

A human hoping to be empathetic and kind with all. I'm a geek, coffee drinker, stoner, maker of things, and forever an optimist. Brightly-colored clothes weren't enough, so I dye my hair too (he/him)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s